This product is up to preferences, whether you decide for something full coverage or just enough to cover some small “imperfections,” although some skins may react when applying foundation to them, for example, when I use a full coverage foundation and it is oily, it creates a reaction on my skin, so I tend to break out, especially on my chin.
The right foundation will depend on how much do you want to cover, age, skin condition, price point and presentation.
Foundation coverage includes full, medium and sheer.
Full coverage foundations are heavier and oilier, but they cover more imperfections, red skin, small pimples, skin discoloration and eye bags.
Medium coverage, they cover less, although we can build it up to create full coverage. I don’t advise more than two layers; you don’t want to have a lot of makeup sitting on top of your face.
Sheer foundations are preferred for skins with fewer imperfections; also, they bring a shine to the face and a healthy look to it.
Also, the foundation depends on age. I will use paint as an example when you are painting a wall; you want a flat surface; if you have any cracks or lifting, the paint will sink and accentuate the imperfect area. Same with foundation. For younger skins, the preference depends on you, but as we start ageing, the skin starts to lose its elasticity and to use heavier products on top, will give a heavy and not healthy skin.
Same as primers, there are tons of foundations in the market. It just needs to adjust to your budget. There are amazingly cheap and expensive foundations out there. It just a matter to find one that adjusts with your wallet and the presentation; we have liquids, cream, sticks, powder, BB and CC creams and tinted moisturizers.
Before I forget, another big issue with foundations is that they oxidize, they will turn orange throughout the day. This article explains better and in bigger detail foundation oxidation.
How to pick the right colour?
Well, some stores offer colour matching, they scan your face, and it determines what shade is the right one for you. Although I wouldn’t trust entirely on it, get samples. Try that shade with different lighting, inside and outside. If the colour is right it will match your neck; if not, you will see the difference.
If you decide not to use colour matching, try it on your skin, never swatch it in your arms, do it in the neck or the cheeks; this will give you an exact colour instead of trying on different parts of the body.
How to determine if it’s time to replace my foundation?
Usually, the foundation will tell you, the colour changes and it tends to oxidize more. The foundation will present physical changes, the smell and consistency changes. And some foundations separate. And believe me, you don’t want to put something expired over your face. Foundation shelf life varies, usually is six months to 2 years.